Video: 12 Formulas For Writing A Great Headline

I’ve talked before about how important the headline is in all of your marketing efforts. You probably didn’t know there are 12 different formulas for writing a headline? They have to be creative but its best to follow a formula. This video takes a look at each. <iframe width=”560″ height=”315″...

Turning Readers Into Buyers

There’s only one goal when it comes to digital and print marketing materials: TURN READERS INTO BUYERS. Yes—with a complex or expensive product, you may need to turn the reader into someone who sends an email to a salesperson or calls a call center but, ultimately, there’s only one way to measure success in marketing: the percentage of readers who become customers. As a...

Six Simple Keys to Unlimited Enthusiasm

The Master sat down with his student and posed the question, “Which is faster, the fox or the rabbit?” With little hesitation, the student answered that the fox was faster than the rabbit. The Master pointed out that although, technically, the fox should be faster, it was not. “You see,” said the Master, “the rabbit has more enthusiasm. The fox is running for his...

Choosing the Perfect Location For Your Business: Buying Your Building

In a real estate man’s eye, the most expensive part of the city is always where he has a property to sell. Will Rogers Sometimes buying office space makes more sense than renting. The way my company works, I’m able to consider a virtual office, but a lot of businesses need a space for customers to visit, or for manufacturing or storage. Buying a building can be an...

Claiming Your Unique Selling Proposition Before Someone Else Does!

The term Unique Selling Proposition (USP) was first described more than 50 years ago, in the classic book by Rosser Reeves, Reality in Advertising. While given much lip service, the concept of USP is seldom understood or executed well. Reeves said that your USP must meet three criteria to be complete and powerful. It must say to your consumer; Buy this and you will receive...

A Critical Translation of the Word NO: What Exactly Does It Really Mean?

When people says no to your sales offer, what does it actually mean? It just means no! It doesn’t mean they don’t like you. It doesn’t mean they don’t respect you. It doesn’t mean they don’t like the way you dress. It doesn’t mean they don’t like your mother. It doesn’t mean your company sucks. It certainly doesn’t mean that you or your offer are...

Don’t Forget that Your Core Business Is Where the Money Is

My success, part of it certainly, is that I have focused in on just a few things. BILL GATES Do one thing and do it well. Do it better than anyone in the area. Do it better than anyone in your county. Do it better than anyone in the state, or even the nation. Most business owners make the mistake of being in too many different businesses at once, and for most of the 1990s I...